Ideosync core competencies and focus areas
Specializing in the development of purposive and tailor-made development communication
strategies, Ideosync’s forte is the creation of integrated communication solutions that
expand and support multi-sectoral development initiatives executed by governmental
agencies, the NGO sector, bilateral aid agencies and the UN agencies.
Communication needs identification
Developing purposive communication concepts tailored to meet individual project
directives, audiences and communication budgets.
Communication strategy design + communication policy design
Development of long-term communication policy, with special reference to awareness
and behavioural change communication within multi-sectoral development programmes.
Content creation: Print, audio, visual, multimedia
Concept-to-execution planning and execution of unified print and audiovisual campaigns
on development issues (narrowcasting & broadcasting), notably on issues relating to
gender, reproductive health, and HIV/AIDS awareness.
Communication research and KAP studies
Ethnographic and participatory research processes that study the evolution of knowledge,
awareness and behaviour change within communities.
Capacity building & training on communication for social change
Long and short term workshop-based training processes for development professionals
and communities on C4D (with a special emphasis on the development of innovative
audience derived content, and technical capacity building on production and media
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