Reaching out to the Young: An Innovative Communication
Strategy on HIV for young people
Supported by: DFID - India
Ideosync’s DFIDI supported research project, in partnership with the
Constella Futures Group, and MAMTA Institute for Mother & Child Health,
resulted in a groundbreaking communication strategy to address HIV risk
reduction among young people. As the first detailed strategy of its kind
suggesting a 360 approach to HIV messaging for young people, Reaching
Out to the Young became a vital cog in the NACP-III focus on young people.
For more on the research project which led to the strategy, click here.
Communication strategy on HIV risk reduction for
marginalized young people
Supported by: FHI/USAID-Impact
As part of the USAID IMPACT project on AIDS awareness, FHI partnered with
Sharan, Salaam Baalak Trust and YMCA to create health interventions
addressing street children in Delhi. As a lead-in to developing a set of
communication tools to address HIV related lifeskills issues among these
young people, Ideosync developed a communication strategy document
that provided a messaging framework within which these tools could be
developed. For more on the tools developed under this strategy, click here.
National Advocacy strategy for INP+
Supported by: UNAIDS
In 2003, UNAIDS supported Ideosync to assist the Indian Network of HIV
positive people (INP+) in developing an advocacy strategy that could guide
their engagement with Government and donor agencies. The strategy was
developed through a participatory workshop process attended by INP+
members from across al its state chapters.
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